
Set up alerts in your SEO platform or point solution to notify you if there are any drastic changes in visibility, e.g., your golden keywords move from page one to page three. Regularly check rankings and alerts – Track keyword rankings regularly so that you can stay up to date with how your pages are performing.If you have terms that historically have not provided value once they got to the top of the first page of Google, then those keywords may not be worth tracking because they did not provide any business value and may be irrelevant.

Some brands are tracking millions of keywords, which may not be the best idea since some of these keywords don’t provide any business value – even when you rank at the top of the SERPs for those terms.


Keep in mind that rankings tend to fluctuate depending on personalization, what data center you’re hitting, and more.
